totally tokidoki

i first noticed tokidoki during their collaboration with lesportsac. they designed a ton of these bags which became crazy popular. i personally wasn't a huge fan because the bags looked too busy but i can see why people were enamored by it. if you look closely, the characters are pretty cute and the colors are vibrant.

even though tokidoki means "sometimes" in japanese, an interesting fact about this brand is that the artist is italian and the brand developers are american...nothing about tokidoki is japanese except for the name and the inspiration behind it. they sure fooled us with that one now didn't they?

other than the bags, i also began seeing tokidoki makeup and makeup accessories at sephora. i always steered clear from them because i thought it was pricey and "kiddish." but apparently, sephora will be parting ways with them and is currently having a huge sale right now to get rid of inventory. if you slash their prices, i'm gonna totally be all up on tokidoki's grill. here's a few things i picked up at sephora before the items go poof.

makeup bag. i really don't need another one, but this was so cute and in purple too! i am such a whore for cute packaging. the front of the makeup bag is clear with passport stamps printed on it. there's also cute details like that heart skull and crossbones and the zipper.

the back of bag is solid white with lots of colorful characters.

i also picked up trio of glosses. again, the packaging was cute. you slide the glosses up to get access to them, but the gloss itself is ok at best. sticky and gloopy. not the best quality gloss out there, but for a sale item, oki toki. i got the ones in "pink" and i'm determined to use them.

fyi, after a quick convo with a sephora employee, i learned that their makeup wasn't profitable enough for sephora to continue to carry in their stores because their make up quality is just "ok." most people buy tokidoki for their design and not necessarily for the quality of their makeup. after swatching their makeup and using this gloss, i totally get her point.

i really, really wanted these brushes though. totally not practical because of the big headed figurines on the top and no support for the synthetic brush tips at the bottom but i got them anyway because they were cute and on sale. the packaging here totally rocks. super duper cute!

there's a few more tokidoki items still left on the sephora website if you are interested. i also think the brush set and the bag is available so if you want to grab them at their sale price before they go, i say do it now!